Choosing an AI toy module looks like a spec-sheet exercise, but it starts with a simpler question: what should the toy show when it talks? Just a voice? A face? A body that moves?
The answer decides the module, the design work and the cost. This guide walks through that choice first, then compares our three modules side by side, so you can match one to your toy.
It's written for brands, toy makers and distributors, whether you're building something new or adding AI to a toy you already sell.
Pick the AI Audio Module if the toy only needs to talk, the Audio Display Module if it should show expressions, and the Audio Motion Module if it should move and respond to touch. All three share the same voice core, so the decision is about the extra layer, not about conversation quality.
| Module | What it adds | Best for |
|---|---|---|
| AI Audio Module (ZN-AI-001) | Voice conversation only | Plush toys, dolls and storytellers |
| AI Audio Display Module (ZN-AI-002) | A 0.71-inch screen with 10 dynamic eye expressions | Characters whose face should react |
| AI Audio Motion Module (ZN-AI-003) | Motor control for up to 3 micro-motors, plus touch sensing | Robot pets and toys that move |
The rest of this guide explains why, and what each choice means for your design.
Every AI toy starts with a voice, and each layer you add on top makes the toy more expressive and the design work bigger.
Voice is the foundation. The child speaks, the toy answers, and the conversation can continue. It needs a microphone, a speaker and a connection to an AI service, and nothing visible changes on the toy. That's why it's the lightest design change, and why it fits plush toys so well.
A screen lets the character show that it's listening, happy or sleepy. Eyes are the usual choice, because children read them instantly. The trade-off is space and wiring: the head has to hold a screen, and a cable has to reach it.
Movement and touch make a toy feel alive. A pet that wiggles when you stroke it is a different product from one that only talks. It's also the most design work, because motors need mounting space, power and mechanical design.
Each layer is a product decision, not just a technical one. The right question is which layer your character needs to be convincing, and what you're willing to redesign for it.
How the three modules relate: one shared voice core, with a face layer or a body-and-touch layer on top.
All three modules use the same voice core, so the choice between them doesn't change how well the toy can talk.
As listed on the product page, all three connect straight to cloud models. How much of the work happens on the toy and how much in the cloud is a separate design choice, and our offline, cloud and hybrid guide explains it. Offline and hybrid setups can be built as custom projects.
The AI Audio Module is the lightest option: a compact voice board with nothing to mount besides the board, a microphone, a speaker and a battery.
Its tagline is "an excellent intelligent agent won't chat aimlessly", and it does exactly one job, which is conversation. Key points from the product page:
Best for: plush toys, dolls, storytellers and companions where the character's value is its personality, not its movement.
Design note: If you're upgrading an existing plush toy, start here. Our plush upgrade guide covers what changes inside the toy.
The AI Audio Display Module adds a small screen, so the character's eyes can react while it talks.
Its tagline is "having a deeper conversation". It keeps the same voice core as the Audio Module and adds the following, per the product page:
Best for: mascots, collectible characters and companions whose face is part of the appeal.
Design note: Plan space in the head for the screen and a route for the cable. The standard configuration comes without an eye bracket, so custom bracket tooling matters if your design needs one. Ask how the emotion recognition works and what it detects before you build a feature around it.
The AI Audio Motion Module adds motor control and touch sensing, so the toy can move, react to touch and talk.
Its tagline is "jumping, walking and pampering". It keeps the voice core and adds the following, per the product page:
The spec sheet also lists intent recognition, motion interaction and Bluetooth audio.
Best for: robot pets, action figures and companion toys where movement and touch are part of the play.
Design note: Moving parts need mechanical design: where the motors sit, how the touch board is routed, and how the shell is built around them. Share your motor type and mechanism early, since the firmware and harness length can be customized to fit.
The three modules differ in one layer: nothing extra, a face, or a body with touch sensing.
| AI Audio Module | AI Audio Display Module | AI Audio Motion Module | |
|---|---|---|---|
| Model | ZN-AI-001 | ZN-AI-002 | ZN-AI-003 |
| Extra layer | None (voice only) | Face | Body and touch |
| Voice core | Dual mics, 3W speaker | Dual mics, 3W speaker | Dual mics, 3W speaker |
| Cloud models | DeepSeek-V3, ERNIE Bot, Qwen, MiniMax and others | Same | Same |
| Wireless | Wi-Fi, BLE, BT, 4G | Wi-Fi, BLE, BT, 4G | Wi-Fi, BLE, BT, 4G |
| Battery | 800mAh, Type-C | 800mAh, Type-C | 800mAh, Type-C |
| Standout feature | 42.5 × 35.5 mm mainboard | 0.71-inch screen, 10 eye expressions | Up to 3 micro-motors, 27 action combinations |
| Wake-up and touch | Voice, plus an external button | Voice | Button and voice, plus a touch board |
| Cable | 20 cm button harness | 10 cm ribbon cable | 30 cm touch board, 20 cm button harness |
| Custom options | Cable, AI persona, tooling | Voice packs, expression designs, bracket tooling | Motor logic firmware, harness length, shell tooling |
| Best for | Plush toys and storytellers | Expressive characters | Robot pets and moving toys |
Source: the module pages and spec sheet. For full specifications, see the AI toy modules page.
Four questions usually settle it: what makes the character convincing, how much space you have, how much redesign you can take on, and where the toy is headed.
| If your toy is... | Start with |
|---|---|
| A bedtime storyteller or a talking plush | AI Audio Module |
| A collectible character with expressive eyes | AI Audio Display Module |
| A robot pet that moves and responds to being touched | AI Audio Motion Module |
| A character with a unique voice or shape | Any of the three, plus a custom build |
Not sure which layer your toy needs? Describe it in the form below and we'll suggest a module.
Each module can be customized beyond the standard configuration, and the options follow the layer you pick.
| Module | Customization available |
|---|---|
| AI Audio Module | Cable, AI persona and tooling, under full OEM/ODM customization |
| AI Audio Display Module | Voice packs, expression designs and bracket tooling |
| AI Audio Motion Module | Motor logic firmware, harness length and shell tooling |
Beyond those, architecture choices such as offline or hybrid operation can be built to project requirements. Tell us what you need and we'll confirm what's possible.
The AI Audio Module. It has no screen or motors, so it needs the least change to a toy's design. Its mainboard is 42.5 × 35.5 mm.
They are separate modules, so moving to a screen or motors usually means redesigning the head or body and testing again. If you think you may want expression or movement later, tell us early so we can plan space for it.
The product page lists direct cloud access to DeepSeek-V3, ERNIE Bot, Qwen, MiniMax and others for all three. The spec sheet lists further models.
As listed, all three connect to cloud models over Wi-Fi, BLE, Bluetooth or 4G. Offline and hybrid setups can be built as custom projects. Our offline, cloud and hybrid guide explains the trade-offs.
It comes with 10 dynamic eye expressions as standard, and custom expression designs, voice packs and bracket tooling are available.
It drives up to 3 micro-motors and offers 27 movement and action combinations. Motor logic firmware and harness length can be customized, so share your motor type and mechanism with us.
Send a few details about your toy and we can recommend a module in the first reply.
Not sure which module fits your toy?
Share those details in the form below and we'll suggest a module and tell you what we'd change in your design.